The best content management system with regard to SEO is WordPress. Below is a detailed guide to WordPress SEO which will guide you on the settings to be changed and other must know the basics. Many feel spending time on Word press SEO will be a waste of time, but in reality, it is not. Making changes to optimize your site will be helpful in improving the rankings at the same time gains subscribers while having a better interactive website.
If you are looking for more ways to improve the productivity from SEO then you can read through the articles in http://huffingtonpost.com/.
One of the most effective SEO plugins for WordPress is Yoast which is extremely stable and can be used right away. There are also migration guides available online if you are looking to make a switch over from other SEO plugins to Yoast.
Basics Of WordPress SEO
Wordpress is an organized system when compared to the other systems that are related to SEO. Every single page is indexed in WordPress and there are few more things you should take into consideration to make things even easier.
When talking about Permalink the first thing to consider is the permalink structure. You can find the settings for permalink in Settings→Permalink. The permalink ?p= is the default one but better option would be /post-name/ or /category/post-name/.
To insert the category you should consider selecting “Custom Structure” and should change the value to /%category%/%postname%/. If you already have ?p= as the permanent link then WordPress will be able to take care of all the redirections by itself.
URL With Or Without WWW
You need to think and decide whether you prefer your site to show up as www.helloworld.com or just helloworld.com. Check in your general settings whether it is set to Settings→General to check if it is properly updated.
You should also make sure it is properly set in the Google Search Console. Take some time and do your site set up with Google Search Console and you can fix the preferred domain. This is available in Settings→Preferred Domain.
The most important thing to do about permalinks is to improve your WordPress SEO by removing the stopwords. Words like “a”,”the” should be avoided. The Yoast plugin has a feature to remove all the stopwords once the post is saved. This will avoid those ugly URL’s when you post a title in sentence style.
Remember: You can’t change these settings once the post has gone live. If the link has already been made then don’t change the permalink and if you change the permalink you should make sure it is redirected properly. WordPress has the capability of redirecting the old URL to the updated one but you should do a check on your side if it is directed properly. If not, then the redirection should be done manually.
SSL or not
Since Google announced good ranking to SSL when compared to HTTPS many people have made the switch over to SSL.